Nominate your best employee now before the window closes!
Find out more details on our website
Tips and Tricks
While there are many challenges that can be encountered in hiring for African teams, a great talent strategy can help in recruiting the best......
Africa has the youngest population in the world, with about 60% of the population under the age of 25. This high number is a golden opportunity for economic growth, especially if these young people’s potential and talent can be nurtured by their employers. African companies, whether startups, small businesses, or established companies — must recognize the importance of proper talent hunting and talent management strategies to remain competitive and drive business growth.
In this article, we’ll dive deep into challenges African companies encounter in terms of talent hunting and what strategies can they deploy to counter it.
Africa is a place full of untapped potential. However, there are some challenges in regard to talent hunting and talent management in African companies that can be seen. Some of them are:
While there are many challenges that can be encountered in hiring for African teams, a great talent strategy can help in recruiting the best talent, optimizing current employees' productivity, increasing engagement, and overall fuel business growth. Some strategies that you can employ are:
Great talent management involves providing training and continuous learning opportunities for workers. This empowers employees to continuously upskill and reskill, keeping the company competitive and up to trend in an ever-evolving business landscape.
Companies that invest in a comprehensive training program experience 11% greater profit than companies that don’t. This is because training provides employees with the skills and knowledge needed to succeed in their roles. It also gives them better job satisfaction and higher levels of engagement, leading to employee retention and overall business success.
This is even more crucial for African companies, as inadequately skilled workforces is noted to be a major constraint for various businesses in the continent. It’s particularly evident in the skill mismatch between the low level of digital and technological skills of people and the growing Information and Communication Technology (ICT) intensive jobs.
According to studies, the average ICT intensity of jobs in South Africa increased by 26% over the last decade, while 18.4% of all formal sector employment in Kenya occurs in occupations with high ICT intensity. If you want to succeed as an employer in Africa, providing technological training and courses for your employees can help in nurturing talent and addressing any skill gaps.
A happy and positive work environment provides countless benefits for you and your employees. A great environment increases productivity, provides high job satisfaction, and improves morale — all of which lead to higher employee retention.
To ensure that you foster a positive work environment, consider the following:
Branding plays an important role in attracting people to work in your company. This is because a company with a solid branding looks more professional, credible, and trustworthy. In fact, 75% of job seekers consider an employer’s brand before even applying for a job. A positive employer brand is crucial if you want to attract top talent and retain talented employees.
While your company’s values and culture are important, don’t underestimate the power of your visual branding as well. Make sure you have a well-designed logo, a cohesive aesthetic for all your marketing materials, as well as a seamless and optimized web design. Think about it. Will you really want to work for a company that doesn’t even have a logo or a functioning website? No, right? You’ll probably think of them as unprofessional, or worse, a scam.
A great company name is also crucial in building your branding. Make sure to choose a name that clearly communicates your values, is easy to spell and remember, as well as suitable for your industry. If you don’t have a name yet or are thinking of rebranding, check out some business name generators online to get started.
Between the pandemic and the rise of technology around the world, remote work has been bustling more than ever in Africa. We can especially see an upward trend of it in more technologically advanced countries like South Africa, Egypt, Nigeria, and Kenya.
The current work landscape has veered away from the traditional office setting and is now focusing on flexible workplace arrangements. According to surveys, 90% of African developers want the option to work fully or partially remote. A sizable 57% of people would look for a new job if their current company didn’t allow remote work. While 71% of remote workers said remote work helps give them a better work-life balance.
Employees are seeing the benefits of remote work which is why there is an increasing demand for it. Companies that prioritize such flexibility have a better chance of attracting and retaining talent not just in Africa, but on a global scale as well.
Talent hunting and talent management are crucial for a thriving and successful company. As Africa’s working-age population continues to grow, businesses should also adapt to provide more work opportunities as well as a positive work environment that encourages training and development to attract talent and nurture them.
Subscribe to get the latest articles, information, and advice to help you better run your small business. Delivered weekly, for free.