Back to Blogs
HRM and Payroll Software

Different types of Customer Relationship Management (CRM)


In the past few years, the attention of the global markets has shifted from sellers to clients. Currently, customers are more influential in any business when it comes to driving factors of the business.There are various types Customer Relationship Management Software depending on the changes in customer’s resources, need for sharing information, and the swiftness of business processes, portfolios and speed of handling large data.

Customer relationship management is essential for both small and large businesses. The primary goal of CRM is to enable any company to understand the client’s needs and identify new prospects by building a strong customer and organization relationship.

Types of Customer Relationship Management

  • Operational CRM: It helps to streamline business process like sales, service and market automation. The primary purpose of operational CRM is to generate leads, turn them into prospects, capture all the necessary details and offer customer support throughout the lifecycle of a customer.
  • Analytical CRM: It is based on capturing, interpreting, processing, reporting and storing customer- related data. It also holds the marketing, finance and sales data which facilitates analytics and customized reports. This type of CRM gives personalized and timely solutions to the customers. On the business part, it provides more prospects for sales customer acquisition and retention.
  • Collaborative CRM: Enables organization to share customer’s information among various business units such as marketing sales and technical team. Its primary goal is to improve the quality of customer services to gain loyalty and acquire new customers. It’s used in B2B businesses where various organizations can conduct market research, product development and marketing jointly.


To sum up, every business should adopt these types of CRM to ensure its continued growth. They include Operational, analytical and collaborative CRM which helps in generating of leads, getting sales, communication, saving customer’s contacts, marketing even more, and improving quality of customer services.

Subscribe to our 14 days FREE UNLIMITED ACCESS to our complete HR & Payroll solution.

Great insights, Delivered weekly

Subscribe to get the latest articles, information, and advice to help you better run your small business. Delivered weekly, for free.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related articles

Harness the power of Workpay

Our innovative cloud based solution makes managing your teams more seamless than ever before
Streamline your processes and take your business to the next level.

Get Started